Reimagining PFLAG: Evolving the Brand of an Iconic Organization

January 2023 marked PFLAG's 50th anniversary year, and we kicked it off in a big, bold, visible way! In this PFLAG Academy Online session, we'll do a deep dive into our eye-catching visuals, new messaging, and more. This is an opportunity to learn all about the work that was done to get us here, to gain insight into the story behind each of the components of our new brand, and to understand more about branding and why it's so important to embrace it in service of a strong, unified PFLAG.

In this session we’ll:

Learn more about the process and steps that went into shaping the goals and objectives to authentically and intentionally reimagine what the PFLAG brand could be.

Understand the story, intention, and meaning behind the foundational messaging and visual components of the refreshed PFLAG brand.

Have an opportunity to ask questions on the work that has been done to date.

Liz Owen (she/her)

Director of Communications

PFLAG National

Liz Owen has served as Director of Communications at PFLAG National since January 2011. Prior to that, she served as Managing Director of Chicago's Tony Award-winning Lookingglass Theatre, and then served as Executive Director of FilmBureau, a nonprofit organization for Chicago filmmakers. In 2003, Liz moved from nonprofit communications to entertainment publicity, first in the National Film Publicity department at Paramount Pictures, and then as an independent consultant working with entertainment and nonprofit clients. One of those clients was the LGBTQ film, TRU LOVED. For that campaign, she developed partnerships with numerous national LGBTQ+ organizations; among them was PFLAG National. After serving several more independent clients, Liz jumped on the opportunity to join the organization as Director of Communications. Liz received her BS in Communications from Northwestern University. She is a #MusicalTheatreNerd, who loves spending time with her 17-year-old twins, Molly and Sam.

Aruna Mall (she/her)

Chief Creative Officer

Teal Media

Aruna is a seasoned professional who has spent her entire 20-year career in the design field. She possesses a passion for the underdog, nonprofits, and mission-driven organizations that drive social change. Aruna guides Teal clients and teams through collaborative creative processes to produce inspiring, innovative, human-centric solutions that get results. She has led the creative brand vision for a number of organizations like TIME’S UP, GirlTrek, Amnesty International, Americans United for Separation of Church & State, and many more organizations in the social good space.